CheckingIn
The Challenge: As an innovative start-up tackling the mental health challenges our society faces today, CheckingIn developed a proactive and low-barrier app for individuals. Recognizing the need for organizations to step up in supporting the mental health of their employees, CheckingIn needed a pivot to focus on a new customer base.
Our Tools
With a new audience in mind, Victoria worked with CheckingIn to ground their business case and pitch in current evidence, demonstrating the unquestionable impact that regular emotional intelligence and mindfulness practices have in countering the huge mental health burden individuals, families, businesses and our wider society is experiencing.
The Impact
“Victoria is an expert at what she does. She was able to perform research and translate the core problems our customers were experiencing in a very measurable way, underlining the importance of addressing the issue. She helped craft the narrative of how our solution could solve these issues in ways that it mattered to our customers. We used this narrative and research to completely overhaul our website and are still seeing the great results of her contribution.”
- Sean Burke, Founder, CheckingIn
